At once cosmopolitan with a village feel, Amsterdam hosts around 850,000 residents and over 40 million visitors annually as The Netherland’s capital city. Its name was derived from the river Amstel, where a dam was created to manage flooding in the late 12th century and a fishing village emerged, evolving into a walled city as it gained prominence. From the top of Adam tower south across the Ij lake and over Centraal Station, one can see how Amsterdam took the form of an onion from its boom in the 17th century onwards, as a network of intersecting canals, known as the Grachtengordel (canal belt) were developed around the city walls through the drainage and reclamation of land for development. Along these canals sit Amsterdam’s distinctive gabled and red brick houses, old churches and warehouses which today mingle with leafy parks and pleins (squares).
The past century has also seen Amsterdam expand in each direction with novel housing forms and facilities to accommodate activities central to urban life. South beyond the canal belt and the ring road, AMSIB’s Fraijlemaborg campus calls Amsterdam ZuidOost (southeast) home. This versatile exclave of the city is comprised of multiple areas: Bijlmermeer, Venserpolder, Gaasperdam , Driemond as well as the Amstel III Bullewijk Business Park and the Amsterdam ArenA entertainment and shopping district. The emblematic buildings of the 1960s-1970s Bijlmer development serve as the backdrop for life in ZuidOost, where different tribes come together in anchor points such as Anton de Komplein, the World of Food, Nelson Mandela Park and Gaasperplas. Here we are exploring Zuidoost’s distinct and exciting iteration of Amsterdam’s image as diverse and multicultural, inclusive and innovative – despite its exclusion from the official map of Amsterdam.
AMSIB, AMSTERDAM UNIVERSITY OF APPLIED SCIENCES
With 42,000 students the Amsterdam University of Applied Sciences (AUAS) is one of the largest higher education institutions in the Netherlands. AUAS offers study programmes in a variety of fields within 7 faculties. The Faculty of Business and Economics (FBE) offers 9 programmes in business education (full-time and part-time). AUAS programmes give students a clear perspective on the professional field and the working environment in which their future careers will unfold. Students gain a great deal of their knowledge and skills from practical work, via mandatory work placements (internships), projects, research and labs.
As part of FBE the Amsterdam School of International Business (AMSIB) provides students with global business education in the field of applied sciences.
In addition to its explicit professional orientation AUAS has a strong track record in modern didactical methods, including blended learning and virtual mobility. By connecting education and applied research, the AUAS enables innovation in the professional sector and community in, and around, the cosmopolitan city of Amsterdam. As a knowledge institution, the AUAS inspires students to create tomorrow by forging creative solutions and sustainable innovations to urban challenges. This is done in close collaboration with relevant partners in Amsterdam and in AUAS’ international network, always taking the local community into account.